Tips, tricks, stories, and updates from the team at Groundwork.

A Better Start To Your Estimating Take Off

Recently I was talking with a dealer about the services section of their website.  We were working through the best way to present information about what they do there. The conversation then moved to their estimating take off services.  As we continued to work through the layout of their page, I started to ask the dealer questions

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Milwaukee Tools Marketing Kit Released

Today we’re excited to present our first free design resource for LBM dealers.  This kit was built to give dealers the digital tools they need to pull off a great Milwaukee Tools promotion.  This kit includes graphics for email newsletters, banner and sidebar advertising on your website, printable posters for the showroom and all the

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ProVia Launches New App For iPad

ProVia recently announced the launch of their new iPad app.  They’ve described it as a tool designed to enhance the experience between dealers and their customers when selecting exterior building products for the home.  From a feature point of view, it’s got the ability to configure doors and windows, or select from ProVia’s collection of

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Milwaukee ONE KEY and the Digital Jobsite

Milwaukee is changing the game and making the case for a digital jobsite with their recently announced digital platform called ONE KEY.  ONE KEY is the only system I’ve heard of that connects tools directly to the cloud. In the technology world, many traditional items are seeing a rebirth into what’s called “the internet of

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How Your Website Can Help Your Inside Sales Team

I recently had a conversation with an experienced LBM leader and asked him what he thought some of the biggest challenges were for LBM dealers.  Without missing a beat he said that one of the biggest challenges many dealers face are inside sales teams that don’t know how to go out and find new business. We talked

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Forget What You've Heard, Numbers Don't Matter

Numbers are overrated. I’ve worked in an independent lumberyard since 2003. I’ve never worked in Home Depot, Lowes or any of the big box stores — I work at a specialty lumber store in Ottawa, Canada called The WoodSource. The reasons why I love working there is that I’ve known the customers, the contractors and

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Bruce Hall Home Center Launches New Website

Since 1921 Bruce Hall has claimed that they have a simple mission: “To provide the highest level of customer service possible combined with a diversified selection of top quality lumber and building materials.” Almost a century later they have maintained that standard. As new technology grows and customers change the way they shop it’s important

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Why Customers Really Visit Your Site

If you’ve ever wondered why customers really visit your site, an article by Hardware Retailing released this week has some good insights for you.  The article was very brief with little depth about how to really apply the results to the hardware/LBM industry so I thought I’d take a crack at the same data and see if

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3 Ways You Can Use HGTV to Help Your Social Media

Home renovation shows have traditional been based on local cable channels with low budget and fairly boring content. However, with the popularity of reality television in the late nineties and the ABC show Extreme Makeover in the early 2000’s home renovation shows have taken off to a point where HGTV had to expand to a second

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What Is Social Media Good For Anyway?

It’s been quite the week for us at Composite.  Our friends over at LBM Journal released a new article that outlined their survey results for LBM Dealers and their use of social media and we got into a great conversation on Twitter with a few interested people on the whole subject.  This is right in

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